The twenty-first century has opened up with an interest in sustainability at all levels, from a social, economic and mainly environment standpoint.
From corporate social responsibility to community life, from industrial processes to individual behaviour, production complexes and social groups increasingly larger support and seek a new lifestyle: a sustainable lifestyle that is.
The main focus of this major change from a practical sense, consists in using bicycles as vehicles for personal mobility, a trend that has shown a constant interest worldwide. Cycling is a major trend of global communication.
A bicycle is an expression of culture, an image of style and wellbeing that goes beyond the limits of tradition and fashion. A bicycle is the greatest hope for the physical wellbeing of an increasing sedentary society.
The daily use of bicycles is a reliable way to learn about the health and wellbeing of a city.
The idea of an event exhibition dedicated to bicycles is a great chance to promote cycling. The presence of so many production businesses in the region, including artisans, designers and cycle workshops, as well as associations and nationwide activists, make it possible to boost the potential of a city which being suitable for riding bicycles.
The comparison between all these businesses will offer the public new points of views on mobility while contributing to change. It is proven that Rome is a city suitable for cyclists. For example, the GRAB project (Grande Raccordo Anulare delle Biciclette) was mentioned by worldwide media as example of a possible improvement and additional promotion of the beauties of the city.
Spin – Cycling Festival – is the world’s reference event of cycling, design, innovation and culture. The event is targeted for well-known brands, as well as newer brands, as an alternative to the traditional fair. It was founded in London and has reached its fifth edition; the festival has found its way to grow over the years by listening in to new market trends of the cycling world.
Its cultural approach makes it unique and suitable for any cyclist who can draw inspiration and discover the various types of bicycles and brands, as well as have a chance to meet bicycle experts and innovators. The festival will including production leaders and companies engaged in fashion, accessories, design and technology. Spin will also witness the presence of a publishing area, maintenance lab, associations and entities that promote cycling tourism, film and video screening, talk area, test area, kids area, exhibition area, educational labs and bicycle rides in the city.
This event will certainly raise interest from central and south Italy;
Spaces dedicated to cycling on road and the city, clothing, technology, arts and innovation;
Proposals and initiatives targeted to a broad audience: bicycle enthusiasts and families;
Involvement of national and international media;
Partecipation of key national and international organizations that deal with urban regeneration;
Cyclists’ Corner: Engagement/animation by/on social platforms for the public.
Guido Reni District: this unique area has independent, versatile spaces with a post-industrial style thanks to the redevelopment of a former barracks. Each space has its own special features and different square metres, several of which have no columns and others a ceiling up to 8 metres high. The Guido Reni District has external and internal areas with numerous back office zones. It is located in the Flaminio headquarters in front of MAXXI – Arts Museum of the 21st century. The location can be easily reached with public transport and is very close to the cycle path of Tevere.